Under general direction, is responsible for the planning and conducting of media and community relations programs designed to create and maintain a favorable public image of the City through various communications media. Working conditions are primarily in an office environment. Exercises functional supervision over assigned staff.
This position is an "unclassified" position and has no disciplinary appeal rights to the Municipal Civil Service Commission. This position is likewise subject to at-will employment status and can be terminated at any time for any reason.
ESSENTIAL JOB FUNCTIONS:
Develops, administers, and coordinates public relations and advertising programs related to the City of San Antonio.
Develops executive summaries of studies for distribution to the public and the media.
Arranges press conferences.
Develops programs of public tours of City facilities.
Prepares literature and brochures on the City of San Antonio, assigned department, and related developments and functions.
Attends public meetings to obtain and impart necessary information concerning assigned department.
Promotes goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.
May prepare written proposals to foundations, corporations, and private individuals for capital improvement projects.
Prepares and implements promotional programs involving the news media in departmental programs.
Coordinates all aspects of City ceremonial events, facility grand openings, and dedications.
May prepare a marketing plan and budget for the Division, including monitoring of expenditures.
Manages the production of various publications utilized to promote the department and the City (i.e., travel update, convention update, industry review, annual calendar) and researches leads and story ideas.
Supervises the maintenance of various resource files, mailing lists, and statistical data on the department.
Works with other City departments and local groups in activities related to the City of San Antonio and assigned department.
Makes sales calls on media to place articles on San Antonio and may involve traveling to other cities.
Supervises and edits publications aimed at various markets.
May compile statistical reports for the Commission.
Edits press releases.
Represents the department during community projects and at public, social, and business gatherings.
Facilitates access to the site and flow of information for the media in the event of an emergency.
May supervise assigned staff.
Performs related duties and fulfills responsibilities as required.
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of hospitality industry and its market in San Antonio.
Knowledge of journalism, printing processes, photography, and graphics.
Knowledge of fund raising techniques and methods.
Knowledge of advertising, marketing, and promotional strategies and objectives.
Knowledge of all aspects of government, the community, attractions, hotels, civic organizations, art groups, etc.
Knowledge of budget administration.
Ability to operate a computer keyboard and other basic office equipment.
Skill in operating a System 36 keyboard.
Ability to communicate effectively.
Ability to work with print and electronic media.
Ability to prepare proposals and statistical reports.
Ability to establish effective working relationships with co-workers, supervisors, and the general public.
Ability to travel out of town to make sales calls on media.
Bachelor's Degree from an accredited college or university.
Four (4) years of experience in journalism.
This position requires a valid Class "C" Texas Driver's License OR valid driver's license from another state with the ability to obtain a valid Texas Driver's License within 30 days of becoming a Texas resident.
Master's Degree in Public Administration or Public Relations.
Experience in public relations.
Bilingual in Spanish.
If selected for this position, official transcripts, diplomas, certifications and licenses must be submitted at the time of processing. Unofficial transcripts and copies of other relevant documents may be attached to the application for consideration in advance.
Please be advised that if selected for this position, information regarding employment history as it relates to the qualifications of the position will be needed for employment verification. Applicants claiming military service to meet the experience requirement for this position may attach a DD214 to the application.
Unless otherwise stated, applicants are permitted to substitute two years of related full-time experience for one year of higher education or one year of related higher education for two years of experience in order to meet the minimum requirements of the job. One year of full-time experience is defined as 30 or more hours worked per week for 12 months. One year of higher education is defined as 30 credit hours completed at an accredited college or university.
Applicants selected for employment with the City of San Antonio in this position must receive satisfactory results from pre-employment drug testing and background checks. If required for the position, a physical, motor vehicle record evaluation, and additional background checks may be conducted.
Internal Number: 2021-00242
About City of San Antonio
Core Values Teamwork · Integrity · Innovation · Professionalism.The City of San Antonio has identified four Core Values that represent who we are as a City organization. They are the driving force behind our success as a public service team. To ensure commitment to these values and to further integrate them with our organizational mission and vision, it is imperative that we seek these behaviors in the people we hire.