The Recruitment Communications Specialist is responsible for drafting and implementing strategic communication designed to engage students (prospective, accepted and deposited) with the College through events and application activities to assist us in meeting our enrollment goals. The position is responsible to execute print, email, and text messaging communication plans for student populations through the use of Slate (CRM).
The Recruitment Communications Specialist is responsible for organizing a communication calendar that will drive attendance at on- and off-campus events such as open houses, information sessions, interviews, high school visits, and other special events. In addition, this position will help encourage prospective students to apply, to complete their application, and to submit their enrollment deposit.
This position supports the Office of Freshman Admissions, as well as the Office of Transfer and Graduate Admissions. The Recruitment Communications Specialist will work collaboratively with the Director of Freshman Admissions, as well as others (Director of Transfer and Graduate Admissions, Director of Marketing and Communications, etc.) to execute communications to support event registration and enrollment to the College. This role is a vital part of the recruitment and enrollment of students to the College.
30% – Communications The Recruitment Communications Specialist will become an expert in Slate (CRM) which will serve as the platform for execution of the communication plans to prospective, accepted, and deposited students.
Manage various communication plans (direct mail and electronic communications) for various populations of students.
Responsible for assisting with all day-to-day direct marketing activities related to the recruitment of new students.
Execute letter generation, mail-merge functions and HTML templates.
Reporting using Slate (CRM) and SQL programmed jobs.
30% – Events The Recruitment Communications Specialist will become an expert in Slate (CRM) which will serve as the platform for event registrations for all of the admissions areas.
Create event registrations within Slate (CRM) for all admissions events.
Coordinate the printed and electronic invitations to various admissions events.
20% – Organization of Mailings and Inventory Control
Coordinate both in-house and outsourced mailing projects.
Coordinate mailings for enrollment management special events.
Responsible for inventory of all print collateral and storage room.
Schedule deliveries and organization of storage room.
15% – Reporting and Data Analysis
Master a working knowledge of databases and the ability to develop logic to retrieve data fields.
Responsible for the evaluation of communications and events based on data.
Accountable to provide summary reports and analysis of data.
5% – Other duties as assigned to support the work of the Admissions Offices.
Education / Experience:
A bachelor's degree and/or associate's degree with equivalent related work experience is required. Previous CRM, specifically Slate, and data upload experience is preferred.
Competencies / Skills:
The Recruitment Communications Specialist position requires prior knowledge of Microsoft Office (Word, Excel, Access, and Outlook). Experience with admissions cycles, CRMs, mail mergers and databases (specifically Banner), as well as basic knowledge and/or understanding of SQL and HTML is preferred.
This position requires an individual with a willingness and ability to learn and excel in using the Slate (CRM) software system. In addition, the Recruitment Communications Specialist position will require exceptional customer service and communication skills, proficiency to write clear marketing messages, and the ability to build rapport with prospective students via email marketing messages.
The Recruitment Communications Specialist position requires an organized, flexible, and detail-oriented person. Must exhibit a willingness to learn and handle changing priorities and an ability to handle an increased volume of work during peak times.
Supervision of Employees:
The Recruitment Communications Specialist position will require the supervision of student workers to assist with mailings and other office duties.
Physical and Mental Demands:
This position requires flexibility and the ability to handle several projects concurrently, as well as the ability to lift 10 – 20 lb. boxes of print publications. Normal sitting, standing, and walking throughout the course of the day. The position requires periods of extended computer usage.
40 hours per week; Monday-Friday, typically 8:00 a.m. – 5:00 p.m.
It is the policy of St. John Fisher College to provide Equal Employment Opportunity to all employees and applicants for employment in accordance with the applicable federal, state, and local laws governing non-discrimination in employment in each locality in which the College has employees.
The College does not discriminate against applicants or employees in hiring, promotion, termination or the terms and conditions of employment on the basis of race, color, religion, gender, sexual orientation, national origin, citizenship, age, disability, marital status, military status, veteran status, predisposing genetic, characteristics or genetic information, arrest or conviction record, status as a victim of domestic violence, or any other characteristic protected by law.
Internal Number: 2145
About St. John Fisher College
St. John Fisher College is an independent, liberal arts institution in the Catholic tradition of American higher education. The College emphasizes liberal learning for students in traditional academic disciplines, as well as for those in more directly career-oriented fields. We are committed to enriching the work, teaching and life experiences for all faculty and staff, in support of the College’s mission. Human Resources is dedicated to providing high quality service with a true sense of personal value for all faculty, staff and their families and consistently meeting or exceeding expectations in all human capital disciplines. Mission: St. John Fisher College is a collaborative community dedicated to teaching, learning, and scholarship in a student-centered educational environment. The College is guided by its liberal arts tradition and its Catholic heritage, as expressed in the motto of its founders, the Basilian Fathers: “teach me goodness, discipline, and knowledge.” Fisher engages individuals in lives of intellectual inquiry, professional integrity, and civic responsibility, where diversity and service to others are valued and practiced.