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Senior Manager, Retail Media Strategy – CMX New Business
Job DescriptionAs a Senior Manager of Marketing Strategy on our CVS Media Exchange (CMX) business, you'll influence the future direction and development of a fast-growing retail media arm for the 4th largest company in the US. Your aim is to identify, assess and initially commercialize new business opportunities that both promote media investment and align with the CVS enterprise strategy.Using internal relationships with cross-functional teams, you'll develop the business case and work toward articulate, data-driven recommendations. Your clear understanding of CVS marketing, retail and healthcare priorities will translate into a more vetting process as you navigate roadblocks and ensure appropriate positioning within the broader CVS ecosystem. You'll be responsible for


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