Details
Posted: 26-Apr-22
Location: Maplewood, Minnesota
Salary: Open
Internal Number: R01074160
Job Description:
Demand Generation Specialist
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 96,000 other curious, creative 3Mers.
"For more than 30 years at 3M, I've seen firsthand how it's a place where curious, creative and collaborative people thrive and build a rewarding career. As a leader in this company, my goal is to ensure each 3Mer sees and feels the positive impact we're making around the world" - Mike Roman, chief executive officer and chairman of the board at 3M
This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.
The Impact You'll Make in this Role
As a Lead Path to Revenue Project Manager you will make a global impact by delighting our customers. We are looking for someone who thrives on streamlining complex processes into elegant and relevant workstreams. Join our team leading a global cross functional team to standardize and harmonize global processes pertaining to Customer Lead Path to Revenue. This role will accelerate global revenue growth by improving the quantity and quality of leads, lead conversion, and cycle time. In this role you will work with the demand generation marketers, marketing technologies teams, and portfolio marketers worldwide to accomplish your goals. This role will also manage the day-to-day interactions with external agency's contribution to the improvements and deployment of the process. The scope of this role includes global standardization and harmonization of the process, key performance indicators, data visualization, integrated & automated technology stack, governance, and associated training.
As a Demand Generation Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Drive marketing transformation through sustainable and embedded Change Management.
- Identify gaps, redundancies, and inefficiencies in global marketing process and work with international colleagues to optimize and harmonize processes.
- Facilitate to identify gaps in current technology platforms where the marketing processes would benefit from automation.
- Collaborate with Marketing Centers and Digital Operations to define opportunities to leverage automation and capture business requirements for technology.
- Build on 3M's key marketing performance indicators and facilitate development of analytics tools to aid in daily practice and governance of marketing process.
- Develop overall governance for marketing process to ensure optimal MROI to elevate performance as best practice and identify non-compliance.
- Generate training program for all roles as part of onboarding key process stakeholders. In addition, work with relevant expertise delivery marketers to deploy training including internal and external contributors to the marketing process.
- Apply expert knowledge and extensive experience to improves process and proactively identify and solve complex and diverse problems.
- Lead the development and implementation of improvements and/or solutions to work processes and tools as well as leading for change in support of business and strategic plans.
- Report to management on key milestones and critical business initiatives. Receive additional guidance from the supervisor as necessary.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor's Degree or higher in Marketing or Business (completed and verified prior to start) from an accredited institution
- Five (5) years relevant working experience in marketing, consulting, professional services or large-scale digital agency or business.
- Expert/master knowledge and experience with B2B demand generation experience CRM processes including sales processes and sales operations analytics
- Experience with one or more of the following technology platforms: Salesforce, Pardot, Marketo, Eloqua or HubSpot
Additional qualifications that could help you succeed even further in this role include:
- Master's degree in Business Administration
- Four (4) years Change Management experience deploying new initiatives
- Ability to communicate in written and spoken English and a proven ability to lead global projects incorporating diverse perspectives and business needs
Travel: May include up to10 %
Relocation Assistance: May be authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Resources for You
For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers.
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/
3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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