The Role: Marketing Manager, Conferences & Events Location:
The role and impact: Reporting to the Senior Manager, Customer Marketing (Americas), the Marketing Manager, Conferences & Events will be responsible for the development and implementation of comprehensive marketing strategy and promotion plans for the Commodity Insights and Conference product line. The event marketing manager will be responsible for planning, organizing, managing and executing various types of events and the development and implementation of comprehensive marketing strategy and promotion plans for the Commodity Insights and Conference product line.
The Team: The team is composed of experienced marketing and events professionals. The business has an inquisitive and data-driven culture with an entrepreneurial spirit. We value effective communication, a problem-solving mindset and teamwork. It is crucial that you can push through innovation and still value team dynamics to be successful within our organization.
What We're Looking For: You should be highly motivated and self-directed with experience in achieving aggressive marketing and sales objectives. Your past experience includes operations in tradeshows, luncheons, hosted events and conferences. You demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
??? Handle individual event budgets, with focus on delivering high quality leads to drive attendance to events ??? Manage external vendor relationships, including negotiating budgets and contracts ??? Work closely with internal teams to ensure each event meets the overall goals of the company ??? Work with Creative service team to create event theme art, print ads, social media banners and presentation templates ??? Use self-service tools to create promotional videos ??? Liaise with social media to execute organic/ paid ad campaigns ??? Building and maintaining stakeholder relationships across regional and global stakeholders. Strong stakeholder engagement (internal and external) with the ability to influence ??? Ensuring global consistency to brand guidelines ??? Manage the development and implementation of comprehensive marketing plans for events and conferences including direct mail, email, website merchandising optimization, search engines and social media marketing. ??? Implement detailed direct marketing and telesales programs tailored for each conference to hit the target delegate numbers and revenues, where necessary working with marketing counterparts at partner organizations ??? Maintain and develop new data gathering, data management and campaign tracking processes to improve the efficiency of the marketing and sales operation ??? Oversee the development and expansion of the conference marketing database in line with the growth expectations for the business ??? Work with the Creative team to create and maintain compelling marketing collateral, web pages, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis. ??? Track web analytics reports and direct mail campaign analyses to continuously improve web site usability and increase conversion rates.
About Company Statement:
S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.