Course: Design 4103: Intermediate Visual Communication Design ICourse Description: Keywords: Brand identity, brand systems, design process, publication designTo provide students with a working understanding of:Basic communications theory and the pragmatic use of visual signifiers in the context of brand identity programs and systemsMeasuring audience perceptions through the use of survey research techniquesThe proper creation of visual identifiers and their application in brand identity programs and systemsThe history of significant brand identity programs and systems, and current, significant practitioners and their design processesResponsibilities:T