The College of Information and Communications at the University of South Carolina is seeking applicants for a Director of Graduate Recruitment. Job Purpose: The Director of Graduate Recruitment will direct the recruitment for the graduate programs within the College of Information and Communications (CIC). This includes creating a recruitment strategy to meet the schools’ enrollment goals.
College of Information and Communications
The College of Information and Communications is home to two nationally recognized schools, the School of Journalism and Mass Communications and the School of Information Science. The college provides outstanding teaching, research, and community outreach. As such, it is one of only a few universities to combine its communications and information science programs, two rapidly evolving — and converging — fields united by a shared belief that information accessibility is the cornerstone of self-governance. The College has approximately 1,800 undergraduates, 500 graduate students, and more than 100 faculty and staff members. New assets available to faculty and students in both schools include The Social Media Insights Lab and the Biometric and User Experience Lab. Both are designed to facilitate the study of issues related to data, media, and their impact on society.???
The University of South Carolina
The University of South Carolina in Columbia is the major research institution of the University of South Carolina system and its largest campus, enrolling approximately 35,000 students. The university offers over 320 degrees at the bachelor's, master's, doctoral and professional program levels. Founded in 1801, it is among America’s oldest and most comprehensive public universities and is one of only 32 public universities to earn the Carnegie Foundation’s top-tier designations in both research activity and community engagement. South Carolina’s capital city is currently undergoing several urban revitalization projects and offers residents a growing range of artistic, cultural, and recreational opportunities.?
Knowledge/Skills/Abilities:
Excellent oral and written communication
Attention to detail and project management skills
Self-driven; able to work independently
Microsoft office and customer management software; ability to learn new systems
Understands recruiting cycle/enrollment funnel
Ability to travel required 10-25% including out of town and overnight; some night and weekend work may be required
Job Duties:
Create Effective Messaging:
Develop program specific strategy and messaging for target markets
Collaborate with internal and external partners to ensure accuracy and consistency of messaging
Ensure that all website content related to programs is updated and accurate
Collaborate with communications team to create social media content and collateral
Adjust strategy as needed to meet the needs of the market
Establish Enrollment Goals:
Assist leadership team in establishing enrollment goals by program
Provide feedback to leadership on progress toward goals
Identify Target Markets:
Understand graduate student market and characteristics of prospective students
Work with graduate directors and college leadership to understand graduate degree offerings, value, and employment opportunities
Diversify recruitment efforts to achieve representative population
Plan and Execute Recruiting Events:
Identify relevant events and groups to include career fairs, student organizations, and conferences
Create engaging and informative presentations for prospective students
Professionally represent graduate programs at on-campus, external, and online events
Provide creative and cost-effective ideas to increase innovation in recruitment strategies
Conduct post event follow-up with prospective students and stakeholders
Contact interested students to provide information and create additional touch points
EEO Statement: The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Requires a bachelor’s degree and 3 or more years of experience, which may be substituted by an equivalent combination of certification, training, education, and/or experience.
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
