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Posted: 06-Apr-26
Location: Charleston, South Carolina
Type: Full Time
Salary: $52,100-$70,000
Internal Number: 2026052
Web Content Specialist
Posting Details
| POSTING INFORMATION | |
| Internal Title | Web Content Specialist |
| Position Type | Classified |
| Faculty / Non-Faculty / Administration | Non-Faculty |
| Pay Band | TEC04 |
| Level | |
| Department | Provost |
| Job Purpose | The website content specialist creates and administers the branded, accessible and customer-focused user experience across the College of Charleston website in support of the strategic recruitment and retention goals of the university. Supports the website governance process, implements web plans consistent with the strategic priorities of the institution and ensures web content is current and represents the College of Charleston brand. Partners with multiple stakeholders across the university on the development and maintenance of websites that help various units achieve their goals. |
| Minimum Requirements | Bachelor’s degree and three years of progressively responsible and relevant professional experience. Exceptional attention to detail in writing, design and editing. Demonstrated expertise and experience with Cascade CMS or other content management systems. Ability to translate complex information into clear, engaging content for website audiences. Knowledge website trends and best practices. Proficiency with design and content management tools including Adobe Creative Cloud products, HTML, CSS, Google Analytics. Candidates with an equivalent combination of experience and/or education are encouraged to apply. |
| Required Knowledge, Skills and Abilities |
|
| Additional Comments Regarding Position | Employee must be able to think creatively, be detail oriented, find innovative solutions to problems, and adhere to deadlines and accomplish goals in a timely manner. |
| Special Instructions to Applicants | Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. *Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu. |
| Salary | *$52,100 - $70,000 |
| Posting Date | 04/03/2026 |
| Closing Date | 05/04/2026 |
| Benefits |
|
| Open Until Filled | No |
| Posting Number | 2026052 |
| EEO Statement | The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu. |
| Quicklink for Posting | |
Job Duties
| Job Duties | |
| Activity | Conducts regular audits of Academic Affairs websites to ensure quality assurance and functionality of site. Makes web content updates to ensure the website is consistent with the brand manual and website best practices, including meeting accessibility standards. Works with various campus units to ensure websites are up-to-date and are providing a good user experience across a variety of browsers and on mobile devices. Tests sites thoroughly to determine whether images appear properly, correct copy is displayed and pages load quickly. |
| Essential or Marginal | Essential |
| Percent of Time | 30 |
| Activity | Manages website needs that support digital marketing initiatives (e.g., digital ads, social media, email marketing). Implements new websites that align with the College of Charleston brand and strategic goals. Ensures all new websites meet accessibility standards. Uses data and analytics to measure the effectiveness and performance of new websites, which will lead to recommendations for optimizing SEO, appropriate link building and functionality. |
| Essential or Marginal | Essential |
| Percent of Time | 25 |
| Activity | Continually inventories and assesses the quality of individual sections of the College’s website, as well as the overall content and messaging, to ensure websites reflect the standards for uniformity of style as outlined in the brand manual and website guidelines. Considering KPIs and overall marketing goals, makes recommendations for improving the effectiveness of the user experience on the website. Implements personalization strategies across the website to improve user experience. |
| Essential or Marginal | Essential |
| Percent of Time | 25 |
| Activity | Works with campus stakeholders to create new landing pages for email marketing campaigns, as necessary. Tracks and reports on email campaign analytics. Considering KPIs and overall marketing goals, makes recommendations for improving the effectiveness of future email campaigns. |
| Essential or Marginal | Essential |
| Percent of Time | 10 |
| Activity | Implements strategies to develop, maintain and execute search engine optimization and keyword plans. Analyzes web traffic metrics, generates reports and makes recommendations to improve the flow and performance of departmental sites. |
| Essential or Marginal | Essential |
| Percent of Time | 15 |
