Great Lakes Tourism Specialist - Extension Associate

The College of Agriculture and Life Sciences (CALS) is a pioneer of purpose-driven science and Cornell University's second largest college. We work across disciplines to tackle the challenges of our time through world-renowned research, education, and outreach. The questions we probe and the answers we seek focus on three overlapping concerns: We believe that achieving next-generation scientific breakthroughs requires an understanding of the world's complex, interlocking systems. We believe that access to nutritious food and a healthy environment is a fundamental human right. We believe that ensuring a prosperous global future depends on the ability to support local people and communities everywhere. By working in and across multiple scientific areas, CALS can address challenges and opportunities of the greatest relevance, here in New York, across the nation, and around the world.

Position Function

Serve as a primary resource for Great Lakes coastal recreation and tourism organizations, businesses, and local, county and state agencies on tourism and economics. Provide extension programming related to the economic and social impacts, business development, promotion, and environmental management/policy issues associated with Great Lakes coastal recreation and tourism. Demonstrate the ability to self-motivate, work independently as well as a member of a team, and develop annual plans of work that include measurable outcomes. Develop extension, outreach, and educational materials and training programs to support a vibrant, resilient, and sustainable coastal recreation tourism industry, as well as inform a related research plan for New York State. Additionally, develop, implement, and evaluate a stakeholder engagement process for identifying the status, constraints, and opportunities for coastal recreation and tourism in New York's Great Lakes region, which include a newly designated National Marine Sanctuary.

Specific Program Development Responsibilities:

• Serve as a recognized subject matter specialist in the areas of water dependent business development, tourism/promotion, economics, and/or natural resource management and policy as it relates to water-dependent businesses, the marine trades industry, scenic byways and other coastal tourism attractions and facilities, recreation-related organizations, and government agencies, as well as adult education.
• Work collaboratively with stakeholders (especially with the marine trades industry, tourism advisory councils, water-dependent businesses, etc.), community partners, and agencies to develop enduring and empowering relationships for productive dialogue around what constitutes sustainable Great Lakes recreation and tourism.
• Facilitate information exchange and collaboration among stakeholder groups to promote, diversify and/or strengthen nature-based/ecosystem, cultural, and heritage tourism efforts.
• Disseminate and translate science-based research generated about Great Lakes tourism and recreation to businesses, agencies, community members, recreationalists, and the public in various formats.
• Develop and implement an extension and outreach program and facilitate business development, organizational partnerships, science, and information management actions to provide science-based information to inform and support sustainable coastal recreation and tourism in New York's Great Lakes.
• Engage stakeholders and shareholders in identifying priority research needs and preferred policies and management strategies for supporting sustainable coastal recreation and tourism in the region.
• Provide training, technical assistance, and resources to professional organizations, such as the marine trades industry, to increase their resilience to industry disturbances such as COVID-19, high and low water levels, ice fluctuations, seiches, and other coastal hazards.
• Collaborate with other universities, Sea Grant, and extension staff to stimulate educational resource program sharing in the field of economics related to Great Lakes recreation and tourism.

University and Extension Program Ties:

• Plan and conduct extension education programs related to recreation and tourism, economics, business development/retention and natural resource management and policy. Develop significant new subject matter materials such as curricula and extension education publications.
• Actively pursue outside grants and contracts to support this program area.
• Has subject matter responsibility for integrating Sea Grant Extension and University recreation and tourism economics, business development and natural resource management and policy programming initiatives in a statewide, regional, and/or national context.
• Collaborate within area of program expertise within New York Sea Grant, Cornell Cooperative Extension, and State and Local agencies.

Anticipated Division of Time

Program Implementation: 40%

• Programs are implemented using various educational tools such as publications, electronic technology, group experiences, mass media, individual advisement, websites, social media, etc.
• Engage stakeholders in various forums, including workshops, meetings, conferences, etc. When appropriate, support the development of new organizations and representative groups to articulate industry needs.
• Develop networks of volunteers and/or public/private professionals (experts) to assist in extension outreach program development.
• Work collaboratively with stakeholders (especially water-dependent businesses, recreationists, tourism advisory councils, marine trades industry, etc.), community partners, and agencies to develop enduring and empowering relationships for productive dialog around sustainable recreation and tourism in the Great Lakes.
• Collaborate with other universities, Sea Grant, and extension staff to stimulate extension outreach resource program sharing in the field of coastal recreation and tourism economics.

Program Development: 30%

• Extension and outreach programming and tools are developed, implemented and evaluated based on the needs of clientele as identified, in part, through a Program Advisory Network whose members represent the interests served by the position.
• Serve as a recognized subject matter specialist in the area of coastal recreation and tourism, economics, business development/retention and natural resource management and policy.
• Provide subject matter expertise and educational program support to elected officials, appointed representatives, executive-level agency administrators at local, state, and federal levels, and other decision-makers.
• Provide coastal recreation technical expertise and program support to an extensive and diverse variety of public and private stakeholders and decision-makers, including water-dependent businesses, marine trades industry, byways, state and county Cooperative Extension Services, state and regional groups, state and national natural resource management agency professionals, state and national environmental regulatory agency professionals, and the news media.
• Develop and implement an extension and outreach program, as well as facilitate organizational partnerships, science, monitoring, and information management actions to provide science-based information to inform and support sustainable recreation and tourism in the region.
• Develop/update a webpage on the New York Sea Grant website dedicated to coastal recreation and tourism with relevant business, economic and environmental information for New York's Great Lakes.
• Disseminate and translate science-based research generated about recreation and tourism, including economics, to businesses, agencies, community members, and the public in various formats.
• Provide training, technical assistance, and resources to stakeholders to increase their individual and collective capacity to sustain practices that support sustainable coastal recreation and tourism.

Program Evaluation and Applied Research: 10%

• Collaborate on the design, execution, and analysis of extension/outreach program evaluations. At least one program evaluation is performed annually to assess benefits and identify avenues for program improvement. The results of such program evaluations are summarized in a written narrative that communicates findings and recommendations to regional and county extension educators, program advisory committees, lay leaders, industry representatives, and university faculty.
• Plan and conduct applied economics, business development, marketing/promotion, social science, and/or natural resource management and policy research in support of extension education programs in coastal recreation and tourism and may develop significant new subject matter materials such as curriculums and extension education publications.

Grant Management: 10%

• Assist with the pursuit of outside grants and contracts to support the program area.
• Act as key personnel for grants secured.

Staff Development and Professional Improvement: 10%

• May design and teach regional in-service education programs to support the efforts of regional and county extension educators, Sea Grant specialists, volunteers, DEC state agency personnel, and industry leaders in coastal recreation and tourism economics.
• May occasionally collaborate with university departments and other state Sea Grant programs in planning and conducting extension staff development activities.
• Keeps current in their area of professional expertise.
• Professional growth is demonstrated in developing and fulfilling professional improvement plans filed with Sea Grant Extension program leadership.

Requirements:

Required

Preferred

• Experience using long-distance education technologies in extension or outreach.
• Experience in applying for external resources to support applied research and outreach programming.
• Experience bringing successful educational programs to underserved or marginalized communities.
• Experience in human dimension research.
• Experience conducting economic research.

Reporting Relationships

The Extension Associate reports to a Great Lakes Regional Extension Leader. Direction is established through Program Advisory Networks, university faculty, and organizational leadership of the Sea Grant Extension Program. This position will primarily reside in Oswego, New York.

Supervision Exercised

There are no supervisory responsibilities with this position.

To apply:

Qualified candidates should submit a short cover letter, curriculum vitae, and contact information for three references via the website.

Applications will be reviewed as received, continuing until a suitable applicant is identified.

CALS hiring rate for this position is $80,000.

College of Agriculture and Life Sciences

Life. Changing.

Cornell's regional and global presence includes state-wide Cornell Cooperative Extension programs and offices in all counties and boroughs, global partnerships with institutions and communities engaged in life-changing research and education, the medical college's campuses on the Upper East Side of Manhattan and Doha, Qatar, and the Cornell Tech campus on Roosevelt Island in the heart of New York City.

Pay Range:

Pay Ranges:

The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience.

• Education level to the extent education is relevant to the position.

• Academic Discipline

• Unique applicable skills.

Employment Assistance:

Notice to Applicants:

EEO Statement:

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of "... any person ... any study." No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.